Search Engine Optimization for Your Business

When a customer Googles the name of your business, you’d expect to rank at the top of the results. If they’re using broader search terms, however, like “tax accountant near me”, you need to apply SEO services if you hope to improve your ranking, and thereby attract new customers.

Why might a business not show up on Google?

The simple answer is that other businesses you compete with are likely investing more heavily in SEO, ranking higher, and leaving you behind. Google prioritizes and ranks websites that are most relevant to the user’s search terms. This requires your website to have quality content about your services, frequent use of your keywords, and an overall optimized website experience (quick load time, no broken links, etc).

What exactly is SEO? Why is it important?

SEO is a variety of different tasks that improve your site’s ranking, making it more visible by Search Engines. By ranking higher on relevant search terms (keywords) associated with your speciality, you’ll experience more quality traffic to your web site, generating new business.

web
web
Online visibility is increased by building profiles on platforms like Google My Business, Yelp, etc. by desseminating your brand throughout the web
keywords
keywords
And effective SEO campaign requires frequent use of your keywords in web materials
analysis
analysis
Analysis is required to identify keywords, and the channels that best integrate with those keywords.
content
content
Keywords are then promoted in your content. Quality content is a crucial aspect of SEO
traffic
traffic
Once SEO campaigns are underway, resulting traffic analytics will determine what aspects are working
backlinks
backlinks
Backlinks consists of promoting your content on platforms that are not your own, through the use of hyperlinks
rankings
rankings
SEO's ultimate goal is to improve your ranking, and online visibility, generating more traffic, and new patients

PPC vs. SEO

Most search engine related marketing campaigns involve both SEO and PPC (Pay-per-click) Ads. Google Ads are the most popular form of PPC, but other platforms do exist. PPC campaigns require constant maintenance to ensure they are maximizing their budget. In fact, hiring New Wave to optimize your ads will actually cost you less in ad spend, and usually pays for itself.

Read our blog about SEO vs. PPC in the medical industry     >

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